Millions of entrepreneurs are doing business without a strong conversion management policy. That’s like building a highway but forgetting to put up speed limit signs, route markers, and services plaques. You can’t just build a website and hope your content is enough to motivate web traffic to trust your brand— you have to actively guide prospects toward buying decisions. If you’re serious about growing your business, you can’t ignore conversion stats.
Social media isn’t just for teens anymore. In the last five years, social channels, like Facebook, Twitter, and Instagram, have grown into engagement tools for businesses to connect with their target audiences.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a well-defined audience — and, ultimately, to drive profitable customer action.
It’s not an option for your small businesses to have a digital presence, it’s an absolute necessity. Consumers are in control and the competitive landscape is wider and more challenging in almost every category. A solid, effective digital presence is fundamental for your business.